Privacy Policy

The security of your personal information is important to us. What you share on BAIDU remains in our database. BAIDU does not share your personal information with external companies for marketing purposes. The information we collect is used only by BAIDU. In some cases, some information may be transferred to our subsidiaries, but we always keep strict security procedures for the storage and disclosure of data in order to prevent any unauthorized access to them. Therefore, we may ask you to login using your password before providing your information. We are committed to providing appropriate security controls to protect your personal data from any foreseeable risk. In some cases, we may need to hire other companies to provide a better service. And in some of these cases, we may need to share the necessary information to place online orders for BAIDU. For example, to deliver your purchase, the carrier must know your name and address to bring you the products from BAIDU. These companies are strictly controlled by us in order to ensure that customer data is always protected.

Changing your personal information:

If you want to update your contact information, remove your name from our mailing list or if you have any questions regarding the privacy policy of or your personal information, do not hesitate to contact us. Click here to contact us via email or write to us:

Keizersgracht 62
1015 CS Amsterdam
The Netherlands



Through this disclosure as well as policies and terms and conditions published on the website at present, and amended as deemed reasonable and suitable in regular intervals at the sole discretion of BAIDU, BAIDU EUROPE B.V. informs and notifies all website users regarding their Privacy Policy on handling Personal Data.

2. OWNERSHIP assumes all liability regarding use, pursuant to the Personal Data Protection Act, and ensure that they have adopted all required technical and organisational security measures in order to protect data confidentiality and integrity.


The purpose of this Website is not the collection of personal details. Access and usage of this website does not imply the communication of personal details, however, if users should wish to make a purchase, they will have to fill out or complete the questionnaires or electronic forms shown in the website.

When completing the questionnaires and sending their details, users authorise and willingly consent to the treatment of their personal details, which are willingly provided by the website user. In this way, users expressly accept and consent that the details already provided or that may be provided in the future, may be subject to treatment within a personal details file.

Providing the required details for registration as a user is compulsory in all cases where expressly specified. may refuse registration of any users who do not provide the required details.

Within those electronic forms where personal details are collected, there may be specifically designated fields which shall be required and will be therefore compulsory. There shall be also other fields which are optional depending on the user's available information. will deal with all personal details provided by users with the following purposes and usage: Registration of website users; website management and administration; forwarding marketing, advertising, newsletters, news or regular website information to users; managing and monitoring incidents; management of Prizes; as well as producing statistics.


In conformity with data quality principles, shall only store details provided by users during the required time to carry out the purposes stated in clause three of this privacy policy. Therefore, after these purposes have been accomplished, all details shall be destroyed thereby ensuring the safety and confidentiality of all stored personal details with this process.

5. TRANSFERS OR ACCESS TO DETAILS informs users that they may reveal their personal details in order to comply with legal requirements or complaints affirming that the website contents are breaching any third party rights and to protect the rights, property and security of third party individuals.

They may also share any personal information provided with:

  • Shipping companies in order to deliver products purchased via the website.
  • Law enforcement agencies, as well as any other relevant authorities, in response to requests for collaboration with police or judicial investigations (in these cases, we shall reveal only the details that are relevant to the investigation, such as name, town, county or province, postcode, telephone number, email address, Passport/ Foreign or National ID no. and IP address). Notwithstanding the foregoing, we shall not disclose your personal information to any law enforcement agents, government representatives or any other third parties without a prior summons, court order or similar legal proceedings.


User's acceptance to the treatment of their personal details may be withdrawn pursuant to Act 15/1999 passed on 13th December. Therefore, user's are entitled to access, rectify, cancel and oppose the storage of their personal details at any time, pursuant to Act 15/1999 passed on 13th December, by sending a written communication by registered mail to the following address:

Keizersgracht 62
1015 CS Amsterdam
The Netherlands

The above mentioned communication must include all user's identification details such as a copy of their Foreign or National ID card (or Passport), postal address, telephone, contact name, email address and a note explaining which right they are intending to exercise and the reasons behind it.

7. SECURITY AND CONFIDENTIALITY MEASURES, in their capacity of custodians of the website files, ensure full compliance with the stipulations included in Act 15/1999, passed on 13th de December on Personal Data Protection in addition to the Royal Decree 1720/2007, passed on 21st December, approving the regulations governing Act 15/1999, passed on 13th de December on Personal Data Protection. Furthermore, it also ensures due compliance with the stipulations included in Act 34/2002 on Information Society Services in regards to user's information and unsolicited marketing communications, or spam. also ensures the confidentiality of all communications exchanged with users, as well as the due and diligent treatment of all personal details provided by users. undertakes to avoid disclosing any confidential information, as well as to avoid informing with regards to any details subject to treatment, except in cases where it is specifically required by law or when requested to do so by any relevant public authority pursuant to any applicable legal regulations.


Users shall remain fully liable for the veracity of any details provided. reserves the right to refuse registration to any users who may have provided false, imprecise or inaccurate details in addition to any further legal actions that may apply. Except in cases of legal representation, no user shall be entitled to use another individual's identity. Users may only provide personal details that belong to themselves.


Users are aware and accept the terms and conditions established in's privacy policy and, therefore, they hereby expressly, freely and willingly consent to the automatic treatment of their personal details, which shall be included in a personal details file in conformity with the stipulations included herein. Users also consent to receive marketing communications sent by to all its registered users


Notwithstanding the foregoing statements made in the previous paragraph, and pursuant to Act 34/2002, passed on 11th July on Information Society Services, express authorisation is required from users to proceed to send, either by email or any other equivalent electronic communication method, marketing information related to new website services and/or products or services provided by other Group companies. If user does not wish to receive marketing and advertising information, they must expressly indicate their wish in this clause of by sending an email to in order to state their express wish to not receiving any marketing, promotional or advertising information.


Cookies are data files that are stored on your computer's hard drive, and are used to enhance and optimize the server performance and the service of Baidu Europe B.V. informs you that we are currently using our own cookies and third party cookies on our website. If you continue browsing through our web we will we assume you allow the use of cookies. For more information click here.


Pursuant to Act 34/2002 on Information Society Services and Electronic Commerce, USER's IP address shall be registered in a personal data file for the sole purpose of recording all user IP addresses that have accessed the website. The above mentioned IP address shall remain registered in this file for a period of one year as stated in article 12 of the above Act.

13. PRIVACY POLICY UPDATES AND MODIFICATIONS reserves the right to modify at any time the terms and conditions established herein pursuant to current legislation on personal data protection and undertakes to inform all users in writing using a reliable method such as publication on their website, sending email or any other communication or broadcasting method that they may deem convenient, in regards to the enhancement, extension or modification of this privacy policy.


All issues related to the current privacy policy are governed in all points by the Law of the Netherlands. Any dispute that may arise regarding the use of this website will be subject to the non-exclusive jurisdiction of the courts in the Dutchy of the Netherlands.


Cookies are data files that are stored on your computer's hard drive, and are used to enhance and optimize the server performance and the service of

BAIDU informs that we currently use performance cookies to speed up the visits in our website as well as to enhance you browsing experience. We also use analysis cookies to quantify the visits to our webpage.

What you share in is stored in our database. We take the privacy of your personal information very seriously. BAIDU does not share your personal information with third-parties for marketing purposes, or for any other purpose not related to shipping our products and your data security, both in payment and shipping.

The information we collect is used only by BAIDU In some cases, part of the information may be transferred to some BAIDU EUROPE B.V departments, but we follow strict security procedures concerning data storage and disclosure in order to prevent unauthorized access to your personal information. That is the reason why we may ask you to identify by using your password, prior to enter your personal information. We are committed to provide all appropriate security controls to protect your personal information from any foreseeable risk. In some cases, we may hire external companies to provide you with a better service, and in some of these cases we may have to share the necessary information to place orders for For example, in order to delivery your purchase, the courier company must know your name and address to handle your Baidu products. These companies are strictly controlled by us in order to make sure that our customer personal data are always protected.

What type of cookies does Baidu use?

Most of the cookies we use are session cookies which are deleted automatically from your hard drive at the end of your browser session (session termination, that is why they are called session cookies). Some other cookies do remain on your computer after you have quit your browser, so that in future visits our system recognizes that you've visited our website before and to remember which settings and entries you preferred. These temporary/permanent cookies (lifespan from one month to ten years) are stored on your hard drive and are automatically deleted after the set time. These cookies are particularly used to make our website pleasant, more effective and safer for our customers. Our aim is to adapt to your needs as a customer, and to offer you a suitable and easy shopping experience.

What kind of information is stored in cookies?

The cookies used by BAIDU are not used to store any personal information; therefore our cookies cannot be related to a specific user, hence, you cannot be traced back through them. When a cookie is activated, it is given an ID number. This number cannot be used to identify the user or access any personal information. Your name, IP address or any other similar data which would allow your identification are never stored. The pseudo-anonymized information we receive from the cookies allows us to assess which pages of our site are visited the most and see which products were most popular etc.

What is on-site targeting?

Based on the cookies technology, the BAIDU website gathers information that could be useful in optimizing our adverts and our online offer to our customers. These data are not used to identify you as a user; it is solely used for the analysis of the usage of our website. Information collected by our cookies is not stored with our customer's personal information or order information. This technology allows us to provide our users with adverts and to inform about the offers and services that are suited to our customers individual tastes, using click-stream analysis (for example, adverts based on the fact that for the past days, only pumps have been browsed from all our range). Our goal is to tailor our online offer, and to provide our customer with the adverts that are most suited to their tastes and shopping preferences.


Our website uses what is known as re-marketing or re-targeting. We use this technology to make our online offer more interesting for you. Re-targeting means we can address customers that have already shown an interest in our store and our products. We strongly believe that more relevant and focused adverts are more meaningful to our Internet customers than the kind of adverts that are not personally connected to them.

We achieve this by analyzing the user's previous behavior from the data collected by our cookies and making our adverts based on these results. This kind of information is also pseudo-anonymous, and no personal information or user profiles are stored.

By browsing the Baidu website I hereby authorize the use of cookies and therefore I give permission to collect, store and use my personal information related to my behavior as a user. In addition, I authorize my user information to be stored on cookie files after I have ended my browser session, and that they may be used upon my next visit to the website. I reserve the right to retract this permission for future visits by changing my browser setting to refuse cookies.

How can I prevent cookies from being stored on my computer?

You can change the settings in your browser to ask for your permission every time a cookie tries to access your computer or chose the option "Block third-party cookies". Through the browser menu bar, on the Help tab you would be able to configure how to block new cookies or to disable the already existing ones.